In the ongoing quest to try to make a difference, I stumbled upon a like-minded individual who made me feel as though there’s more to the dog-n-pony show. I mean, I knew there was, but I’m talking about another facet of the underground, if you will. And I’m not referring to life in the caves because that’s just not so Regularian, now, is it? I speak of a guy who does what he does because he likes what he does, which has become increasingly hard to come by. And it’s all about wine, and you know how I spend my time, so…
Raj Patel was born in a small village in the Indian state of Gujarat, 80 or 90 miles northwest of Mumbai. His aunt was one of five siblings, and her brother-in-law immigrated in ‘23 to the central valley area and took work as a migrant agricultural worker – the first Patel in the United States that we know of. Raj came to California at the age of six. He has family in Canada, South Africa and England. He went back to his home town in 2005 and, just like we’ve all suspected, he found a huge middle class and a much huger gap between the upper and lower classes. In India today, those that have the means really dig wine, and big wine at that. Raj works today in the corporate sector to fund his fledgling winery but won’t need to for very long, I suspect.
We were rapping about Indian music and culture, and came to the conclusion that the closed-door mentality of Napa Valley is opening up to Indian culture. Hell, one of Denzel’s flicks features the Bollywood musical flair, and an Indian proprietress has a high-end restaurant project in the valley nowadays. But the thing about Raj is that he’s not interested in building a “token” identity or in getting famous. He parallels more with the Stones (fame by virtue of great music) rather than with Britney Spears (crazy capers + dumb stunts + wild shenanigans / questionable talent = publicity agogo). His goal is to just – and get this, it’s just like my man Lou Kapcsandy – to just make great red wine. Huh. No marketing, no overpricing, no positioning or gladhanding. He is a bit dependent upon ratings, I might add, but he knows their function, and he realizes that it’s kind of asinine to charge $100 for an 89-point wine. Whatever. That’s for a rainy day. Don’t uncork that bottle just yet, Christian.
He was a CrushPadder but not any longer. That operation was pretty good, but a teensy bit pricey, and working there prevented Raj from joining the Napa Valley Vintners’ Association because of the location requirements. So he’s over at Silverado Studios, buying some grapes from Premium Pacific’s Coombsville Vineyard (can you say Kobalt-Merus-Mark Herold?) and some juice from Andy Beckstoffer – yup, ToKalon juice! The Beautiful. The flippin’ sweet, Pedro. He also has some rows leased within Max McKenny’s vineyard nestled between Chappellet and Gemstone. Needless to say, there’s plenty of “good material” to work with, as those deep in the wine biz would say. Actually, comedians say the same thing but only in reference to assessments of inferiority, stupidity or backasswardness.
Raj is a step ahead of me in the wine game because I’ve spent so many hours and taste buds figuring wine out, whereas he’s in there deep – pruning, blending, pressing and getting purple. I’m a mere negociant. But hang on, Regularians, the day of the Simple Grape will come (eh? bookmark me and you’ll find out) in another year or so. But this is about Raj Patel, the innovator. He’s not afraid to jump into the game but he’s also largely true to his own palate. He loves Pomerol, loves Bond, likes Ghost Block, was impressed by a Screagle he bought about 8 years ago for under $100 (that’s what he said, I promise). Again, a little heavy on the points game, but he’s particular about making the best damn red wines he can. We talked about the World Wine Homogeneity Organization (don’t bother looking it up – it’s on-the-fly and fake) and I wanted to get his take on something: are we still moving into an era of all wines tasting uncomfortably similar? Are winemakers gonna keep sending their samples to the lab behind the curtain to get tweaked for Parker points? Or can we expect a return to when it wasn’t so difficult to identify a wine’s place of origin by tasting it blind? He responded in an interesting way, telling me that there won’t be so much choice with the ‘09 vintage around these parts, what with that nasty rain storm that clobbered us before most cab/merlot/petit verdot, etc. could see 23 Brix. Meaning this: Napa/Sonoma alcohol levels are going to have to be more European this year. Acidity may be another cat to tangle with but can be handled much more easily than low sugars. Boo hoo, methinks as I consider the marketing gurus flurrying to convince the Ubercritics to make concessions and keep the tasting rooms hopping. Anyway, not my worry – it may make some of the top-tier wines’ inevitable price increases plateau for a year, allowing more Regularians access for the sake of palate education. Which leads me to another interesting point: Raj is in a solid position of not needing to panic at all in “this economy” because his personal income has funded all production costs. So if his constituents – those with the passion and resources – know his good thang when they see it, they will buy it. If not, c’est la vie. There are only 4-500 cases among three wines available anyway, and those aren’t going to do anything but take off based on mailing list and word-of-mouth, the winery owner’s dream. It’s crazy-curious to me: Raj copyrighted the name “Patel” and ever since publishing his website in April and pimping the Facebook game a little, he’s been pinged from 13 countries and 38 US states. Everybody wants onto the bandwagon. I don’t get it, but I’m inspired by it. Raj is (pardon me, Gary V, but I did buy your book) CRUSHING IT.
I recently tasted one of the remaining bottles of Patel Winery 2007 Dry Creek Valley Zinfandel (under 15 cases left). I told Raj I’d review it here but I just don’t feel like doing that in depth because it’s Sunday and I’m drinking Bordeaux and I have to commute 50 miles to work in the morning. I will say this. The zin rocks. At $30, it drinks like 45 bucks to my sensibility. No lie, no fluff, and no kickback. I’m sending Raj a bottle of my cab, so we’re even-steven on that. Go search Patel Winery and buy 3 bottles. Drink two with friends; don’t bogart. Then hold one back for 6 years and tell me I steered you wrong. I dare ya.
So I says to him, I says what’s in your cellar that you need/want to get rid of? He tells me it’s the green wines, the Cask 23 and Fay. And that’s as far as that conversation goes.
I asked him, “Orange County or Manhattan? San Luis Obispo or Mendocino? Little Rock or Houston? Yountville or Santa Rosa? Who’s your network and what’s the style and image you think you’ll resonate with?” He assured me again that it’s not about getting famous but that based on who’s contacting him and ordering his zin, sight unseen, it’s very cool to think about making hay in places like Rhode Island, upstate New York (my old stomps, BTW), Chicago and the like. He’s very childlike and adventurous in that regard. It’s not about market penetration or channels or any of the corporate gumbo that refers to wine as a SKU or a product. It’s just vibing the scene in a way that makes sense, whatever that scene may be. I love it – grassroots, boutique, micro, Raj Patel is a man of character, anything but ostentatious. A real guy. I daresay, a Regularian, ‘cept I didn’t run that word on him because I want him to read this later and go huh, you know what? I am one of those.
So what’s coming up? A merlot-based blend, a cabernet-based blend and perhaps a vineyard-designate cab. Plan on releases in the spring and in the fall. Plan also on huge wines, aged 18-24 months in French oak and 18 months in bottle. I’ll let ya know when I taste the samples and will render some reasonably accurate tasting notes at that point. Cripes, maybe I’ll even come back and say something about that 2007 zinfandel, but only if the mood strikes. This is near 1500 words, so in the interest of some new friends who complain that they either can’t swim through my vocab or just don’t have the time to read my posts all the way through, I will remind you all that I don’t pity you your limited time but I respect it. So it’s a wrap. Love ya. Until next time….
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