Tonight, we’re on the dawn of an important event for Bay Area residents. I’m just gonna stick the press release here because the shadows are growing long and there’s a bit more work to do.
FOR IMMEDIATE RELEASE: 4/23/10
Simple Math Cellars to Support Angel Island in the San Francisco Bay
Description: New Micro-Winery Offers Ultra-Premium Wines to an Ecologically Sensitive Public
Windsor, CA, 4/23/10 – Simple Math Cellars, LLC , a decentralized winery with little to no overhead, no tasting room, and no limiting fruit contracts, announces today that it will provide ultra-premium wines for connoisseurs, restaurateurs and trade wine buyers to taste at the Angel Island Wine Festival on May 1st, 2010. In the San Francisco Bay, Angel Island has been a mainstay for locals and visitors as one of the most beautiful state parks in which to picnic, cycle and relax for 56 years, and it is in danger of being shut down due to California State budget restraints. Simple Math Cellars is a globally conscious winery endeavoring to preserve this historic state park, in tandem with approximately 50 other wineries. An auction will be held and numerous opportunities will exist to prevent the closure of this lovely natural fixture that has thrilled locals and visitors to the Bay Area for decades.
Unlike a traditional bricks-and-mortar winery or custom-crush wine label, Simple Math Cellars is an innovative “Wine 2.0” label operating as a decentralized negociant operation that deemphasizes “bulk” or “economy” wines but rather engenders a true boutique sensitivity in creating its wines. This allows the winery to reduce the overall cost of doing business and to pass the savings on to consumers outside of the alarmist discount, “fire sale”, or “economic stimulus” modalities currently rampant in the local wine marketplace.
As an inaugural public release, Simple Math Cellars aims to roll out wines that support ecologically-friendly methodologies and to enlighten a uniquely “green” public to a grave situation that is happening in Bay Area residents’ backyards through an event that provides a tangible solution. Attendees may take advantage of their lobbying power simply by virtue of purchasing a ticket to the Angel Island Wine Festival, knowing that a major portion of the ticket cost goes to support lobbying efforts that would help to prevent the closure of Angel Island State Park.
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Simple Math Cellars was founded in August 2009 as a virtual winery offering wines at 40-50% cost savings to consumers seeking quality benchmarks. For additional information, contact:
Christian Lane, Vintner & Managing Partner
Simple Math Cellars, LLC
(707) 542-2906
goodness@simplemathcellars.com
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